Latino adults in the U.S. face higher risks for chronic disease, yet most wellness tools ignore their language, culture and daily reality. Built from the ground up as a bilingual platform that centers cultural relevance and simplicity, while letting clinics and employers scale preventive care.
What we built
- Designed and launched a culturally relevant, bilingual mobile app
- Built evidence-based content with MDs, PhDs and dietitians, at a 5th-grade reading level
- Personalized meal plans based on Latino cuisine and chronic conditions
- Habit tracker, mood check-ins, bilingual courses and automated reminders
- Low-friction UX designed for older phones and limited digital literacy
Results
- High weekly engagement and strong task completion in pilots
- Clinics gained a reimbursable way to deliver preventive care via CPT codes
- Adopted as a culturally aligned wellness benefit by employers and FQHCs
